Apps in the Cloud           4G           Mobile Internet           Open Networks           Mobile Media           Mobile Platform Wars           Mobile Advertising           Connected Electronics           Open APIs           M2M and Internet of things           iPads and eReaders           Smartphone Wars           App Stores           Net neutrality           mHealth           Search and Discovery           Monetization           Smart Grid           Application ecosystems           Operator business models           Beyond the phone           Html5 and mobile web           Android, Symbian and iPhone          

Discounts end Sept 24
Act now save up to $500!

Register Now


Receive Event Updates

  • Email Address
 

New for Day 3 – Nov 10th

Appcelerate

Gold Sponsors

Intel

Speakers Dinner Sponsor

On

Silver Sponsors

Aepona
Newbay
NSN
Openwave
Opera
Oracle
Qualcomm
TAT
umber
Umber Systems

Analyst Partner

CCS Insight

Media Partners

Light Reading
Fierce Wireless
RCR Wireless

Supporting Organisations

4A's
CWA
TiE

Supporting Partners

M-ecosystem
OMS
Telecom Careers
wip

Open Mobile Summit London '10

Presentations and Audio Recordings coming soon!

The Open Mobile Summit London '10 took place 26-27 May 2010. We have uploaded many of the presentations and audio recordings to this page. You can see the agenda below – and look for the PDF pdf and podcasts podcast icons where you can download presentations and podcasts

Please note, this is only the first release - more content will be available soon – Sign up now for the newsletter to stay updated

Day One: Wednesday 26th May

08.45 - 09.00 Opening address

  • Robin Batt, Founder and Managing Director, Open Mobile Media  podcast

Chairman's introduction 

  • Rajeev Chand, Managing Director Wireless, Rutberg and Co.  podcast

09.00 - 09.30 Keynote: How connecting everything will change the world

  • What comes next: The next generation of connected electronics devices and machines
  • A look to the future of contextually aware devices
  • Learn how mobile is delivering real change in the developing world today

09.30 - 10.00 Keynote: How to bring the magic of the Internet, to mobile networks. And back again

  • How can we address the explosion of mobile data growth
  • How open can / should mobile networks be?
  • What are the opportunities and challenges for mobile Internet?
  • What will it take to deliver a truly mobile Internet – which bridges fixed and mobile environments?

10.00 - 10.30 Keynote: Operating in an App-Centric World

10.30 - 11.10 Break

11.10 – 12.10 Keynote Panel: A new value chain. The anatomy of the new mobile ecosystem - and how to co-pete with Google and Apple

  • How is the competitive landscape evolving: Shifting relationships between operators, handset manufacturers, Internet and media companies.
  • Is Google running away with the mobile Internet? Who else stands a chance?
  • Is the iPad a game changer, and if so how?
  • Should operators compete or co-operate with Apple, Google, Amazon and Facebook? Where does the rest of the value chain fit in?
  • Who pays for mobile broadband, and what is the role of regulation?
Moderator:
  • Rajeev Chand, Managing Director Wireless, Rutberg and Co.  podcast
Speakers:

12.10 – 12.40 Plenary: Where's the value in an open mobile ecosystem?

  • Where is the value shifting to in today's marketplace?
  • Open mobile winners and losers:
    • Operator vs Vendor wars
    • Hardware vs Software
    • PC vs Phone
    • Internet vs Mobile
  • What are the models of the different players: Apple, Google, Nokia, Vodafone

12.40 – 14.00 Lunch & Demos

Track A: Afternoon Sessions:
Open mobile networks
Track Chair: Dean Bubley, Disruptive Analysis


14.00 Mobile broadband: Smart tactics for profitable mobile data

  • How to build tiered pricing and service models for mobile broadband data
  • Smart tactics for cost reduction: Offloading, policy management and caching
  • How operators can translate rich behavioural data into actionable insights for 3rd party promotions

Track B: Afternoon Sessions
Open mobile media
Track Chair: Dr Mike Grant, Partner, Analysys Mason

 

14.00 The ebook revolution. Take your tablets please.

Christian explores the ebook revolution, how smartphones, ebooks and tablets are transforming the ‘mobile’ user experience, and what this means for the mobile, Internet and media industry.

14.20 Panel:
Opening the operator business model: Putting theory into practice

  • How is the operators business model evolving in the broadband era
  • New revenue streams for operators: Who’s doing what today?
  • How to leverage core operator strengths – and then package, market and sell them
  • How to make the transition to a data-centric business model
Moderator:
Speakers:

14.20 Panel: Future of publishing in a
3+ screen age

The newspaper, magazine and book publishing business is once again at the eye of the digital storm as we move to the age of mobile as the next mass media.

  • How are ebooks, open application platforms and Google Books changing the game for publishers?
  • Where are the opportunities to profit in the new landscape?
  • Is mobile an extension of the print / online experience, a publishing platform in its own right, or a new dimension on an evolving experience
  • Can mobile deliver the profitability that other channels have failed to achieve?
  • What does the publishing ecosystem look like in a 3 screen world?
Moderator:
Speakers:

15.20 Spotlight Presentation : Update from the Wholesale Applications Community (WAC)

15.20 Spotlight Presentation : Nokia App Wizard Showcase

15.30-16.00 Break & Demos

16.00 Panel: Any device and open networks

  • Rise of the machines: How can open networks foster embedded wireless ecosystems?
  • Which will be the biggest verticals: Logistics, Healthcare, Smart Grid, eBooks and Autos
  • What are the partnering opportunities between carriers and OMEs?
  • Models: Pricing, bundling and revenue sharing
  • What's next for embedded tech in existing and new devices
Moderator:
Speakers:

15.30-16.00 Break & Demos

16.00 Fireside chat: Only connect. Mobile, social and discovery

A series of three one on one fireside chats exploring:

  • Who owns social? Who knows where you've been and who you know?
  • The power of recommendation and content discovery
  • What's the future of the mobile address book?
  • Is location the key to social advertising revenues?
Host:
Guests:

17.00 Panel: Opening mobile for
healthcare (and vice versa)

  • Application drivers: What are the user needs for mhealth and telemedicine
  • Why is it hard to deliver? What are the barriers to be knocked down to enable these markets?
  • What does the mobile health ecosystem look like?
  • Where are the revenue opportunities for the mobile ecosystem?
Moderator:
Speakers:

17.00 Panel: Entertainment anywhere

  • How can we deliver a seamless user experience across multiple platforms?
  • Rights and revenues across platforms – addressing channel conflict with windowing strategies
  • Which products: From iPhone apps to music and video streaming, and mobile as a channel for community engagement
  • Advertising: How big is the cross-platform advertising opportunity?
  • Who owns the door to the home and how is the partnering landscape changing as environments open.
    • Moderator:
    Speakers:

    18.00 – 20.00 The Open Mobile Summit Networking Reception


    "High calibre participants in an intimate setting, an excellent networking opportunity!"
    Christof Wittig, CEO, Servo Software, Inc


    Day Two: Thursday 27th May

    08.45 Chairman's introduction and opening address

    • Ben Wood, Director of Research, CCS Insight  podcast  pdf

    09.00 Keynote: The business case for 4G. Bigger, better, faster, more

    Learn from TeliaSonera's experiences as the world's first operator to launch LTE. Including:

    • How is the business model for mobile data evolving?
    • How to price, package and market mobile data services - real examples in the market today
    • What might be the new revenue opportunies enabled by 4G/LTE?
    • What does 4G mean for Internet, Media, Application developers and Enterprises?

    09.30 Keynote: Transforming Nokia

    10.00 - 10.30 BREAK

    10.30 Keynote panel: Open where: Platforms vs. Networks?

    • Which type of open-ness will enable future mobile innovation and create value: Open networks, open platforms, open to apps?
    • Are the open but still tightly controlled ecosystems of Apple, Amazon and RIM the way forward?
    • Why are operators backing open web standards: JIL, OMTP and WAC – and do they stand a chance against Apple and Google?
    • Who’s winning the OS wars, and what becomes of Java and Flash?
    • What do these changes mean for the entire mobile Internet ecosystem?
    Moderator:
    • Ben Wood, Director of Research, CCS Insight  podcast
    Speakers:

    11.30 Beyond the phone: Device evolution in the open mobile age

    • Is 2010 the year the smartphone goes mass market? How will user needs evolve?
    • What's the significance of the shift from hardware to software?
    • How big is the market between the PC and the Phone, the Pocket and the Briefcase?
    • How will the hyper-connected universe change the wireless industry? What of the PC, Handset and consumer electronics world?
    Moderator:
    • Ben Wood, Director of Research, CCS Insight  podcast
    Speakers:

    12.30 – 13.40 Lunch: Sponsored by Opera

    Track A: Afternoon Sessions

    13.40 Spotify Mobile: What's next?

    14.00 Strange days. How the mobile experience is turning inside out

    14.20 Opening the UI

    • The user interface is the space between applications and the OS - who wants it?
    • How is control of the UI opening to OS and application developers
    • What's the role for dedicated functionality in a smartphone world?
    • Where does user interface innovation happen next?

    14.40App stores and discovery

    There's an app for that. But, how do I find it?
    • When and how will the App store market consolidate?
    • Who wins: Web, WAP and on-device stores..from carriers, OEMS, brands and indies. Will there be a new Amazon?
    • How will discovery evolve? Does it take place in a store or across stores?
    • Search, recommendation engines, contextual and social discovery
    • Which % of app discovery is going to come through which channel?
    Moderator:
    Speakers:

    Track B: Afternoon Sessions

    13.40 Mobile advertising in 2011

    • Who's going to win in mobile advertising?
    • Where is the market headed?
    • Can mobile advertising finance the mobile Internet, and can mobile save the ad industry?
    • The future of formats
    • Augmented reality: Science fact or fiction?
    • Who stands to gain the most from mobile advertising?
    Moderator:
    Speakers:

    14.40 Monetising content and apps

    • What are the range of business models for mobile today and which have the most potential to deliver?
    • Monetisation: Subscription vs. pay per download, operator bundles and embedded payment mechanisms, free vs paid vs fremium
    • What's the relative value of brand, content ownership, access and customer ownership in the open mobile Internet
    Moderator:
    Speakers:

    15.40 - 15.45 Spotlight Presentation

    15.40 Spotlight Presentation

    15.45-16.10 BREAK

    16.10 Closing Plenary: Will the web win?

    Publishers, app developers and mobile web players discuss…
    • How do today's open platforms stack up? Apple, Android, RIM and more
    • Does open really matter?
    • Is there mLife beyond the iPhone?
    • Made for mobile vs made for web
    • Will the web ultimately win?
    Moderator:
    Speakers:

    17.10 – 18.00 Conference Close & Reception

    "Fantastic show! Fantastic line up of speakers! Top notch."
    Matt Yerington, Vice President Mobile, Front Porch