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Open Mobile Summit London ‘09 - Agenda & Podcasts

The Open Mobile Summit London took place 10-11 June 2009. You can see the agenda below – and look for the PDF pdf and PODCAST podcast icons where you can download presentations and podcasts. Coming soon!

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Day One: Wednesday 10th June

Morning Keynotes: Open mobile and the competitive landscape

08.45 - 09.00Chairman’s Introduction:

09.00 - 09.30Keynote: Open for innovation: Partnerships to deliver the mobile Internet

09.30 - 10.00 Keynote: Operator strategies in a new world of competition

10.00 - 10.30 Keynote: Show me the money! How to add value in an open mobile ecosystem

10.30 - 11.00 BREAK

11.00 Panel: Opening the value chain - who will own the third screen? podcast Part 1 podcast Part 2

  • Where’s the value in an open mobile ecosystem? Software, services, networks, content, devices…?
  • Will there be new billion dollar category leaders in wireless? Or will incumbent Internet, wireless or software giants dominate the mobile Internet?
  • Impact of Ovi, iPhone, Android on the dynamics of the competitive landscape
  • How the competitive landscape is evolving: Shifting relationships between operators, handset manufacturers, Internet /media companies
Moderator:
Speakers:

12.00Plenary: Search, advertising and the open mobile ecosystem

12.30Plenary: Profit opportunities in an open mobile world

13:00 - 14:00 LUNCH

Track A: Afternoon Sessions

14.00 How to make the business case for operators and open access

  • What proposition should operators make to players in the ‘digital economy’
  • How can they make money out of it: Key markets, by service type and vertical sector
  • What are the key challenges for implementation?
  • Where’s the low hanging fruit, the cash cow and the long term prize?
Speakers:

14.30 Panel: Operators and Open Access – Smart Pipes, Open APIs and App Stores podcast

Explore how operators can position for continued profitability / growth in an open environment.

  • Why should operators embrace open? What’s the business model?
  • Have we seen the end of the vertically integrated end-to-end operator?
  • Where can operators uniquely add value – and how to leverage that
  • Smart Pipe, White label or Open API provider?
  • How to avoid cannibalizing voice
  • How can operators monetize the mobile broadband explosion?
  • How can operators monetize customer data, APIs and third party content / apps?
Moderator:
Speakers:

Track B: Open mobile Internet

14.00Mobile: The next mass media? Amplifying weak signals

When the open mobile revolution becomes the mobile media revolution. A critical look at some key trends, and the dynamics of the future converged mobile media-scape.

Speakers:

14.30Panel: Monetizing Content in the open mobile Internet

This session looks at how content provider business models change in an open mobile internet environment, and asks:

  • Is a totally open mobile environment desirable?
  • What might be the relative value of brand, content, access and customer ownership
  • Monetization: Exploring the range of revenue models - and revenue sharing arrangements - for internet services: Subscription content vs. pay per download, operator bundles and embedded payment mechanisms
  • A music lesson: What can we learn from the music industry?
Moderator:
Speakers:

15.30 - 16.00 BREAK

16.00 Beyond the handset: Connected devices in a mobile broadband world

From USB modems to embedded notebooks and beyond, Matt examines the market for mobile broadband connected devices, including:

  • What is the market opportunity for MNOs and device vendors in Europe during the next five years?
  • What will be the key factors determining which mobile broadband devices will dominate?
  • What are the implications of the evolving mobile broadband device market for MNO business models?
  • Who will control the connected customer experience?
  • What's next? After the PC, what are the next connected devices?
Speakers:

16.30 Truphone: A whole new model

Dean Bubley interviews Geraldine Wilson, the new CEO of Truphone. Learn how the Truphone business model works, how the company is leveraging open access to add value and the importance of open numbering.

Moderator:
Speakers:

17.00 Lessons from WiFi: Making mobile broadband pay

A fireside chat with BT Openzone GM Chris Bruce and Swedish WiFi provider’s Magnus Melander, led by Ian Wood. Learn from the experiences of WiFi players as to how to monetize mobile broadband. Discover the results of their experiments to price and package mobile broadband – both as a flat rate package and with walled gardens. And explore the economics of WiFi for mobile broadband offload.

Speakers:

17.30 Regulation and Spectrum Policy

Find out how will European regulation & spectrum policy in Europe impact the open operator business model. And what’s on the horizon that could be game-changing in key territories over the next 5-10 years.

Speakers:

16.00 Mobile Advertising in Action

Client case studies of mobile advertising in action today.

Speakers:

16.30 Panel: Mobile Advertising: The key to an open mobile economy? podcast

  • What does the mobile advertising value chain look like?
  • Can mobile advertising finance the mobile Internet?
  • The future of formats: From ‘classified’ advertising through to search, location based, embedded application advertisements, and the application as the advertisement
  • Mobile Metrics & Location: The secret to success?
Moderator:
Speakers:

17.30 The Internet. Made for mobile

  • Mobile is different. Here’s how we deal with that
  • html 5 and the iPhone 3.0 browser: How they will transform the whole ecosystem
  • Apps in the cloud: Offline, and geo-enabled
  • What’s new in Google’s box of tricks? Come and find out.
Speakers:
  • Hugo Barra, Global Head of Mobile Applications, Google podcast

18.00 – 19.30 Networking reception

A chance to relax and share ideas in an informal networking environment





Day Two, Thursday 11th June

Morning Keynotes: The open mobile ecosystem, software and applications

08.45 - 09.00 Chairman’s introduction: Understanding the ‘open’ agendas of all the players

09.00 Keynote: Fast Forward - Open Mobile in Japan

09.30 Keynote: The Symbian Foundation: Open for business

10.00 Opportunities for Open OS: Where do we go from here?

10.30 - 11.00 BREAK

11.00 Panel: Future of the OS podcast

  • Which of the open platforms have enough momentum to stay in the game?
  • Will scale of handsets, ability to attract developers, or affinity to the PC platform count most?
  • Future of proprietary OS’s – can they resist open source?
  • Does open = free? How do you monetize and sustain OS development
  • Which OS’s will dominate the ‘beyond the phone’ markets?
Moderator:
Speakers:

12.00 Panel: Beyond the Phone: Devices in the open mobile age podcast

  • Future of the phone: Will all phones become smartphones? And if so, when?
  • MIDs: Is there a market between the pocket and the briefcase?
  • Which other device categories could emerge for wireless in the next 5-10 years?
  • Connected consumer electronics: What other opportunities exist beyond the phone?
  • PC vs Handset OEMs: Who will is best placed to win?
Moderator:
Speakers:

13.00 - 14.00 LUNCH

Track A: Open operator models

14.00 Fireside chat: What’s over the garden wall? podcast

  • Reinventing the operators’ role in content and application delivery
  • Open gardens? Can operator portals co-exist with app stores?
  • Open APIs: Which to open, what are the challenges, and how can they be monetized?
  • What is the best environment to stimulate third party innovation?
Moderator:
Speakers:

A Fireside chat with

15.00 Panel: Interconnected entertainment

  • Which new possibilities open when you connect the screens of life?
  • Delivering a seamless user experience across multiple platforms
  • Which existing devices present the most compelling opportunities to ‘get connected’ today?
  • Who will own the home? Consumer electronics manufacturers, operators…?
Moderator:
Speakers:

Track B: Open mobile Internet

14.00 Panel: Open Platforms: What Developers Want

Learn how the move to open platforms is changing the game for content /applications providers. And explore how application developer CEOs and CTO’s evaluate which platforms to develop for:

  • How do today’s application development platforms stack up? Comparing Android, iPhone, RIM, Symbian and operator decks
  • Do different apps suit different platforms? How both price points and functional limitations impact which apps work on which platforms
  • Does open really matter? Which is the best environment - open software/closed ecosystem? Closed software open ecosystem?
  • Practical tools and techniques deal with the realities of cross-platform development
Moderator:
Speakers:

15.00 Panel: De-Fragmentation & Apps in the Cloud

Learn about the latest initiatives to make the web work better on mobile phones.

  • What happens when you open the mobile environment to the web development community?
  • Is a ‘write once run anywhere’ environment possible for mobile?
  • What’s happening to address fragmentation of platforms, devices and carriers?
  • What’s the future of mobile Java, application development environments and widgets?
  • Apps in the cloud vs. native applications
Moderator:
Speakers:

1600 - 16.15 BREAK

16.15 PANEL: App Store - fad or future? podcast

  • The future of search and discovery in the mobile environment
  • o How will consumers connect to content : Operator portal vs App store vs search vs Brand
  • Can the App store model scale, and enable niche marketplaces?
  • Is control of the user the key to unlocking value in the mobile Internet era?
Moderator:
Speakers:

17.15pm Conference Close

Program subject to change.