Appcelerate: From killer app to killer business

Day 3 – November 4th, 2011

Meet the leaders of the mobile app economy! Now in its second year!

At Appcelerate, CEOs of the hottest app businesses on the planet share the secrets to their success, and their thoughts on the evolving landscape.

Do you have what it takes to survive the app shakedown, and how can you build, market and monetize your way to a killer app business? Find out from today's market leaders – the real heroes of the global mobile scene.

At Appcelerate you will:

• Meet today's app idols – the developers and execs behind today's most successful apps - and hear the secrets to their success
• Learn how to build and monetize killer apps – and secure your long term future in the open mobile economy
• See how the future app development landscape is evolving and what that means for your business
• Build powerful relationships with influential executives across device manufacturers, investors, carriers, Internet and media companies

Plus explore the latest and greatest development tools and services in the "Appcelerate Garage"

See the 2011 Appcelerate agenda here today!

Also available as part of the 3 Day Open Mobile Summit conference package.

"It was the best show I've been to all year, and I've been to 4 in the last week"
Joe Monastiero, VP Business Development, appMobi

Key issues:

• The changing landscape for app development: Navigate the latest trends in platforms and app monetization, and understand key developments that will influence markets for apps in the next 12 months
• The secrets to a successful mobile publishing business: Strategies to help you build, and maintain, a profitable business
• Platform wars: Who's winning, which new platforms should you keep an eye on, and what's the latest in html 5, java and flash
• Development techniques: How to accelerate your development time and reduce costs, plus practical tools to deal with fragmentatrion today
• App monetization: The latest revenue strategies such as in-app monetization, microtransactions, freemium, subscriptions, advertising, lead-gen, and virtual goods
• Adoption and Stickiness: How to generate rapid adoption, and keep people coming back for more!
• Distribution: Navigate the very latest distribution models such as CPI, incentivized installs, and cross-promotions.
• The Mobile UI: What you need to know about the role of design in attracting users
• Analytics: Which app analytics you need to pay close attention to, and which
  can be sand traps
• New market opportunities: From enterprise apps through to developing for
  tablets and devices 'beyond the phone'

"Great program. Specific enough to be informative, but broad enough to really get a pulse of the industry. Real business can get done here"
Josh Rochlin, CEO, Xtify.com

Who will attend?

600+ influential players from across the mobile app ecosystem, including:

• App developers and start-ups
• Media, games and publishers
• Advertising agencies
• Mobile platforms and software
• Carriers and network operators
• Internet companies
• OEMs: Handsets, wireless devices and consumer electronics
• Venture capital and private equity

"Very well organised with a great line up of speakers. A must attend event to keep mobile development current and in a rapidly changing market."
Rob Goehring, VP, Contigo