Programme of events
Conference days 1 and 2 : The Open Mobile Summit - a two day,
C-level conference exploring the changing dynamics of the entire ecosystem and the business models and
revenue opportunities for all the players within it.
Conference day 3: Appcelerate '10 is the third day of The Open Mobile Summit this year, designed to connect the heavyweights from the open mobile summit ecosystem with the heroes of the app world. The content is focused on the business of application creation and innovation, and centers around stories from the people that have created some of the greatest and most successful apps to date. They share lessons leart and best practices to address common challenges of marketing, stickiness, making money, reducing development time, addressing fragmentation etc.
3 day Exhibition : A showcase of the latest and greatest companies committed to enabling the open mobile
ecosystem – exclusively for conferences attendees, located in the highly charged deal-space of the conference lounge.
Networking events : The Open Mobile Summit is all about conversation. From the sessions to the lunches to a
range of evening activities you will find continual opportunities to expand your network. And because we connect diverse ends of
the converging ecosystem, you’ll always meet new people, at the most senior level.
This event sells out, year on year. Register your place now.
Agenda
Where can you find the agenda? Not here, not now.
The Open Mobile Summit is all about seeing where the value in mobile is going to be in the future. If we created the agenda today, it would be a July + 12 months agenda, not a November + 12 months agenda.
So, we work backwards. Selecting an incredible cast of characters, from the industry’s power players through to thought leaders in specific categories, and leading innovators. Once gathered, we harness their collective intelligence and finalise the agenda as the last stage of the process.
"The quality of the content at the Open Mobile Summit was unusually high…compared even to other high-profile conferences" Dave Hagan, CEO, Boingo Wireless
Some of the headline issues this year include:
- Changing competitive dynamics: From Google, Apple and Amazon through to leading mobile operators, handset OEMs,
media and software companies – who's doing what and how will it impact the overall competitive landscape? Where will the value lie
in the future converged ecosystem?
- The future of platforms: From the OS wars through to the device wars, browser wars and even the
advertising wars, who is winning the battle to dominate the major platforms? How are different players engaging with the
application ecosystem, and ultimately, who will own the customer relationship?
- Internet Everywhere: The evolving device landscape, impact of the iPad, new device categories,
embedded mobility from your shoes to your TV and the car – and the enteprise, and multi-device software platforms.
- 4G: This is not about technology (you can get that at any 4G /LTE network event). We look at what the future holds in terms of the high speed broadband experience, when it will be a reality, and what that means for content, media, application providers and device OEMs…and the evolving consumer experience.
- The move to the cloud: How web technologies and cloud concepts will change the game (and when), who owns the content in the cloud, and what the move to the cloud means to carriers, OEMs, content, media and the enterprise
- Who pays for mobile broadband: How can we fund the delivery of super fast broadband, simply packaged, to the mass market? This is everyone’s problem – so carriers, application providers, and regulators discuss everything from pricing models and revenue sharing relationships through to how to improve the economics of mobile broadband delivery, opportunities to build network-friendly devices and apps. Plus broadband policy, net neutrality regulation and spectrum.
- The exploding application ecosystem: What’s next in the explosion of the application ecosystem? Can anyone catch Apple? Anyone except Google? What’s the role of operators, widgets and the mobile web? And how big are the developing market opportunities?
- Monetizing the open mobile economy: Business models are evolving fast, which are succeeding? Can mobile advertising cross the chasm? Who will own future ad revenues? Will apps always be easier to monetize than the mobile web? Which mobile payment initiatives will scale, and how might people – and businesses - transact in future on mobile. Plus the latest in app monetization from freemium models through subscription, in app transactions, advertising and virtual goods
Plus the latest in mobile social, location, gaming, search and discovery…the future of publishing, and TV, in a 3+ screen age…new revenue opportunities for operators…mHealth and mAutomotives…making sticky apps…html 5 and mobile web…innovations in the UI…Augmented reality bites, and more..
This is the thought leading event at the intersection of mobile and the Internet. Reserve your place today
Want to know more? Take a look at our recent London 10 agenda and San Francisco 09 agenda - for a feel for the format, the balance of issues and the level of speakers. And then, take a look at who’s already confirmed to speak.
"I must commend you for putting together such a brilliant conference. I participate in events around the globe on a regular basis and must say that this is the cream of the crop. Excellent speakers, audience, and substantive discussion" Chetan Sharma
Fast forward mobile markets. Register your place today