In this session AT&T shares its approach to open-ness and how it views the continued evolution of the wireless value chain.

Come and learn how AT&T plans to enable innovation and to succeed in the Internet age of wireless.

One of Europe’s leading operators explains how they are already adapting to an open mobile environment, and shares their insight on the business model – and some advanced apps – for mobile broadband. Take a look ahead, with the experience of hindsight!

• The mobile broadband explosion in Scandinavia
• Exploring different business models and partnership structures to deliver innovative services - in Europe, Japan and the US
• Which advanced mobile services are driving data usage today? The phone as a remote control for life

The mobile operator role is changing. This session explores the different options for operators to leverage their assets and avoid commoditization in an open mobile world by embracing the change. Including:

• Where can operators uniquely add value and how to leverage it?
• The Bit pipe model: Can a simplified, access-only business model for mobile broadband work?
• White-label wireless: What’s the rationale for opening to 3rd parties, and can you make real money doing so?
• Smart pipes, dumb pipes – or the operator as an API provider?

If WiMAX challenges mobile operators data revenues, another group of challengers are targeting voice.  Attend this session and get the inside track on different business models and assess their likely impact.

• Experiences from the field – how significant is customer take up of wireless VoIP?
• What is the business model: Can you disrupt without destroying value?
• How to maintain an edge as a disruptor: Lessons from fixed VoIP

New spectrum + WiMAX technology has created a new breed of carriers, promising high speed mobile broadband propositions similar to the DSL model. But when will they launch and what’s the likely take up?

In this session you’ll learn the scale and timing of mobile WiMAX deployments worldwide to date. And explore how alternate carriers will open the wireless landscape to new models, new devices and new markets for content and applications.

Hear how this innovative new entrant service provider has been delivering an M2M proposition driving net new access revenues worldwide, and understand how their model might translate to other growth markets

• New devices – how big is the market beyond the phone?
• How can operators, system integrators and application providers turn these devices into a profit opportunity
• Barriers to the growth potential – and how open models can move beyond them

Understand the direction of current and future regulation around open access and white space in the US, and discuss:

• Should open access be mandated?
• What is the likely impact of the 700MHz open platform requirement, and should it be extended to other commercial bands?
• Is the separation of access and infrastructure desirable? Practicable?

Understand how this Internet ecommerce giant is leveraging the mobile platform. What might be the opportunity to replicate this model in other markets?

• Open access: The Kindle as a data-focused MVNO
• Purposed devices: Devices built for specific content
• Customer Experience: What makes Kindle different?

Learn why AOL believes an open mobile ecosystem is not only inevitable, but will ultimately overtake closed ecosystems as the mainstream service environment, and how they are repositioning to take advantage.

• What parallels can we draw from the first stage of the Internet: AOL’s transition, and lessons learnt
• Learn where's the value will lie in the future ecosystem: Horizontal software and application enablement
• Explore the pros and cons of horizontal vs. closed ecosystems

In this session we explore the fast growing off-deck universe, and the new channels and routes to market that are becoming available to connect content and services with customers. Learn from those with first hand experience in making off-deck a useful channel

• The rise of the off-portal market: What's driving it, how big is the opportunity?
• Alternative channels for content, software and services Dealing with platform fragmentation
• What's the impact of the iPhone App store? How significant is this marketplace for services and applications? And how do Android and other device and operator specific ‘open environments compare?
• Search and discovery - connecting content with customers

This session looks at how content provider strategies and relationships change in an open mobile internet environment, and asks:

• Is a totally open mobile environment desirable?
• What might be the relative value of brand, content, access and customer ownership
• Monetization: Exploring the range of revenue models - and revenue sharing arrangements - for internet services: Subscription content vs. pay per download, operator bundles and embedded payment mechanisms

"Ignore the operator at your peril" so said one leading vc when we created this conference. This panel explores how the operator deck is evolving, new partnership opportunities are being created and how open internet access and integrated services may co-exist..

• Driving innovation on-deck: Where can operators uniquely add value?
• How can operator portals co-exist with open internet access. Open Gardens?
• Is the operator channel the best route for content/service creation?

This session explores the potential for a truly horizontal, web-standards based application environment which could enable large-scale viral application adoption. Our panelists will discuss both present realities and future possibilities, including:

• The browser – or a widget framework – as the ultimate open development platform
• What's the role of native applications in a cloud centric world?
• The holy grail: Unleashing the power of web 2.0 and viral application adoption on mobile