Agenda

The Open Mobile Summit addresses all the critical issues in mobile and Internet convergence, for all the players in the ecosystem. This provides a view of the immediate future of mobile networks, Internet, apps, platforms, marketing and commerce.

The agenda is built iteratively, in an open dialogue with the confirmed VIP speakers and sponsors, and finalised as near to the event as possible - so it's focused on the immediate future.

Agenda preview - Jan 2012

Headline theme: Connecting Everything The two day conference programme will shine a light on the changing competitive landscape and winners and losers in mobile.

• 2012 Feature: The age of commerce:  In the past 12 months the action in mobile has shifted towards commerce. Brands, retailers and agencies have moved from the experimental phase and 2012 will see sophisticated mobile and multi-channel strategies coming into effect.
  
  Meanwhile the titans of tech - Google, Amazon, eBay, Facebook - have shifted their attention to commerce as the next major battleground; major retailers Wallmart, Tesco and BestBuy are also looking to mCommerce for growth and many start-ups and app publishers have shifted their attention to commerce. We'll explore this new dynamic, and the likely winners and losers. Plus:
• Wallet wars: Enough talk - let's see the action.  We're bringing those with real live field experience in mobile wallet and NFC to the stage to share their insights - where's the value in mobile wallet, and which of the different competing ecosystems is best placed to unlock it?
  
  We'll also chart the evolution from mobile payments through to more sophisticated mobile wallets  - as well as the applications of NFC in transport, with a special focus on preparations for the London 2012 Olympics.
• Mobile shopping:  Smartphones and tablets have proved a natural extension of online shopping, but the vast majority of retail business still happens in store. Hear brands and leading retail outlets explore how mobile is transforming the in-store (and in-pub) shopping experience - and helping marketers close the loop on digital marketing at the point of sale. 
  
  We'll also explore what's being done with all the (big) data created by all these new digital interactions - and what it means for the future of multi-channel marketing, retail and commerce.
• SoLoMo(Co): Internet giants and app start-ups alike continue to chase the sweet spot at the intersection of Social Local Mobile (and Commerce). See who's capturing the market's attention, how - and explore the next 12-18 months evolution of these services.
• Open mobile media: Explore how media is evolving in a 3+ screen world - from smartphones to tables, connected TVs and beyond.  How are second screen experiences fuelling a renaissance in live tv? How do video on demand players (You Tube, LoveFilm, Netflix) continue to challenge traditional broadcasters with over the top propositions.
  
  What is the future of cloud-based media? And when Connected TV becomes a real market force, which of the OEMs and platforms (Google, Apple, Samsung and the console manufacturers) will hold the keys to the digital living room?
• Entertainment brands: From Mickey Mouse to Angry Birds We'll also explore the future of the Entertainment Brand in a multi-screen media era. What are the most profitable digital and mobile extensions of TV and movie brands, and how many 'app first' characters stand a chance in the world of movies and merchandising? Can Angry Birds become the next Mickey Mouse?
• Open mobile networks: 4G, cloud and big data: Keynote speakers will address the big picture as operators get to grips with data and the new mobile economy - and leading operator strategists share their thoughts on the business case for 4G, competing with Over The Top services (especially messaging), plus a deep dive into opportunities in the personal cloud, analytics, and big data.
• Connecting everything: Where are the next major M2M markets, and what's driving them? (hint: regulation). And as we race to put 'Internet Everywhere', which new opportunities open up for 3rd party apps?
  
  This year we've a big focus on connected car - with 2 automotives manufacturers,  TomTom and one leading  European operator discussing the business model for connected car, plus the opportunities for future 3rd party application development.
  
  We'll also take a look at the control points in the connected home - from the TV to the smart meter and connected kitchen - and who's winning in the race to deliver the home hub. And the evolution of the connected life - from connected home through to wearable computing, and the explosion in sport, fitness and lifestyle applications.
• Open mobile enterprise: The enterprise segment of The Open Mobile Summit continues to grow - this May we'll connecting leading enterprise CIOs to share how they're leveraging apps, smartphones and tablets in the enterprise. Plus hear from both software giants and key innovators in the enterprise app market.
• The business of html5: As publishers increasingly look to html5 and mobile web to provide a viable alternative to iTunes, we explore how they're addressing the challenges of discovery and monetization in the open mobile web.
• Appcelerate: Meet the leaders of the open mobile economy - today's app idols - and hear the secrets to their success making, marketing and monetizing apps. Who's monetizing Android and how? How to drive app engagement and discovery through social hooks? Monetization via virtual goods, in app purchases - even advertising!  And how to succeed through simply brilliant design.
  
  Identify the key to app innovation - as well as business success - from some of the most successful app publishers in the business today.
• Competitive landscape and key battlegrounds:  As ever, we'll provide a big picture look of the strategies of the major players - with special focus this year on Apple, Google, Samsung, Facebook and Amazon - as well as Europe's leading mobile operators.
  
  The keynote sessions and panels at The Open Mobile Summit track the shifting centre of value in mobile - and identify who's best positioned to compete in the next 12-18 months. So you can see where the market's headed - identify the key battlegrounds - and adjust your strategy accordingly.

Don't miss out! Register for more information here today!