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Intel Plaza

Premium Media Partner:

Telephony

Networking Reception Sponsor:

Sun Microsystems

Demo Company:

Keynote

Media Partners:

Analysys Mason Arc Chart Business Wire Connect World Fierce Wireless Insight Juniper Research MobHappy Mobile In Moriana RCR Wireless News Rethink Senza Total Telecom Venture Beat

Supporting Organisations:

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"This will be a transformation in the 20-year history of mass market wireless devices"
Lowell McAdam, CEO, Verizon Wireless

Agenda

Day One: Wednesday November 19th

Morning Keynotes: Building the open mobile ecosystem

08.45 - 09.00 Chairman’s introduction: Definitions of ‘open mobile’

Overview of the latest trends – understanding the ‘open’ agenda’s of the key players

09.00 - 09.30 Keynote: Open source and open standards: Unifying the screens of life

09.30 - 10.00 Keynote: Open Mobile: Bridging ‘any device’ and ‘open networks’

10.00 - 10.30 Keynote: The Internet enhanced: Open and mobile

10.30 - 11.00 Break

11.00 - 11.30 Keynote: Search, advertising and the open mobile Internet

  • Marco Boerries, Executive Vice President, Connected Life Division, Yahoo!

11.30 - 12.30 Panel: Unleashing wireless: Opening the mobile value chain

Hear industry leaders explore the million dollar questions in wireless today, and get a unique perspective on how the mobile industry value chain is evolving as the Internet opportunity becomes real.

  • Is an open mobile ecosystem inevitable? Will an open mobile environment become the dominant environment, or will closed ecosystems like the iPhone dominate?
  • Will there be new billion dollar category leaders in wireless? Or will incumbent Internet, wireless or software giants rule the roost?
  • Where is the value going to lie in the future: Software, services, networks, content, devices..?
  • What is the end point? The mobile internet, the Internet on mobile devices, or an open mobile ecosystem for a range of services including Internet access, transactions, enterprise and lifestyle services?
Speakers:

12.30 - 13.00Global drivers for an open mobile ecosystem

Understand the drivers for an open mobile ecosystem and explore the likely timing in the US and Europe – so that you can plan your response. Plus understand which sorts of access and service models will drive service adoption going forward.

  • Flat rate pricing: The European mobile data explosion
  • New spectrum, new entrants and new models
  • Connecting consumer electronics: Opportunities for net new revenue
  • Advances in UI, search and browsers, impact of the iPhone
  • Consumer behavior: How is usage of advanced mobile services (beyond voice and SMS) changing in key markets around the world?
Speakers:

13.00 - 14.00 Lunch

14.00 - 17.30 Open models for operators and new entrants

Track A: Operator models

Chair:

14.00 AT&T: Open for Innovation

In this session AT&T shares its approach to open-ness and how it views the continued evolution of the wireless value chain.

Come and learn how AT&T plans to enable innovation and to succeed in the Internet age of wireless.

Speakers:

14.30TeliaSonera: A European perspective on open mobile

One of Europe’s leading operators explains how they are already adapting to an open mobile environment, and shares their insight on the business model – and some advanced apps – for mobile broadband. Take a look ahead, with the experience of hindsight!

  • The mobile broadband explosion in Scandinavia
  • Exploring different business models and partnership structures to deliver innovative services - in Europe, Japan and the US
  • Which advanced mobile services are driving data usage today? The phone as a remote control for life
Speakers:
  • Erik Hallberg, SVP & Head of Mobility Services Sweden, TeliaSonera

15.00 Panel: What's the business model for operators and open access?

The mobile operator role is changing. This session explores the different options for operators to leverage their assets and avoid commoditization in an open mobile world by embracing the change. Including:

  • Where can operators uniquely add value and how to leverage it?
  • The Bit pipe model: Can a simplified, access-only business model for mobile broadband work?
  • White-label wireless: What’s the rationale for opening to 3rd parties, and can you make real money doing so?
  • Smart pipes, dumb pipes – or the operator as an API provider?
Speakers:

Track B: Challenger models

Chair:

14.00 Panel: Disruptive voice

If WiMAX challenges mobile operators data revenues, another group of challengers are targeting voice.  Attend this session and get the inside track on different business models and assess their likely impact.

  • Experiences from the field – how significant is customer take up of wireless VoIP?
  • What is the business model: Can you disrupt without destroying value?
  • How to maintain an edge as a disruptor: Lessons from fixed VoIP
Speakers:

15.00WiMAX: Enter the challenger networks

New spectrum + WiMAX technology has created a new breed of carriers, promising high speed mobile broadband propositions similar to the DSL model. But when will they launch and what’s the likely take up?

In this session you’ll learn the scale and timing of mobile WiMAX deployments worldwide to date. And explore how alternate carriers will open the wireless landscape to new models, new devices and new markets for content and applications.

Speakers:

15.30Beyond the phone: Open models to connect billions of other devices

Hear how this innovative new entrant service provider has been delivering an M2M proposition driving net new access revenues worldwide, and understand how their model might translate to other growth markets

  • New devices – how big is the market beyond the phone?
  • How can operators, system integrators and application providers turn these devices into a profit opportunity
  • Barriers to the growth potential – and how open models can move beyond them
Speakers:

16.00 - 16.30 Break

16.30 Regulation and Open Access in the US

Introduction:

Understand the direction of current and future regulation around open access and white space in the US, and discuss:

  • Should open access be mandated?
  • What is the likely impact of the 700MHz open platform requirement, and should it be extended to other commercial bands?
  • Is the separation of access and infrastructure desirable? Practicable?
Speakers:

17.30 Fireside chat with T-Mobile

Who pays for Open Networks? Monica Alleven, Editor of Wireless week interviews Hossein Moiin, Group VP Technical Strategy at T-Mobile and Next Generation Mobile Network lead, on the business case for open mobile networks.

  • Hossein Moiin, Group VP for Technical Strategy, T-Mobile, International

16.30Amazon's ecosystem model: Kindle

Understand how this Internet ecommerce giant is leveraging the mobile platform. What might be the opportunity to replicate this model in other markets?

  • Open access: The Kindle as a data-focused MVNO
  • Purposed devices: Devices built for specific content
  • Customer Experience: What makes Kindle different?
Speakers:

17.00Reinventing AOL: The Open Services provider

Learn why AOL believes an open mobile ecosystem is not only inevitable, but will ultimately overtake closed ecosystems as the mainstream service environment, and how they are repositioning to take advantage.

  • What parallels can we draw from the first stage of the Internet: AOL’s transition, and lessons learnt
  • Learn where's the value will lie in the future ecosystem: Horizontal software and application enablement
  • Explore the pros and cons of horizontal vs. closed ecosystems
Speakers:

17.30 Fireside chat with BT Design

Telephony's senior editor Kevin Fitchard interviews JP Rangaswami, MD BT Design - the man behind BT's open network strategy. Get the latest on the 21CN, the acquisition of Ribbit, and how JP sees the mobile industry evolving.

18.00 Conference Close

18.00 Networking Drinks Sponsored by Sun Microsystems

Sun MicrosystemsA chance for speakers and delegates to relax, share ideas and network in an informal environment.



Day Two: Thursday November 20th

The open mobile ecosystem: Software and application innovation

08.45 - 09.00Chairman's introduction

09.00 - 09.30 Keynote: Transforming Nokia: The mobile epicenter and the evolving ecosystem

09.30 - 10.00Keynote: GoogleVision: Why the mobile Internet needs to be open

  • Rich Miner, Group Manager Mobile Platforms, Google

10.00 - 11.00 Panel: What's the significance of an open OS?

With an introduction from Jerry Panagrossi, VP & GM USA, Symbian.

Moves to open source the mobile OS have made the headlines in the past year. In this session you'll hear the roadmaps of some of the major players, and understand what the significance of an open OS is on OEMs, operators, content/service providers and the consumer.

Specifically:

  • How open? Evaluating Symbian, Google, LiMo and more
  • What's the future for proprietary OSs such as Windows Mobile?
  • Does open = free? Where's the value in an open source OS? Is the value moving higher up the application stack
  • What happens when you combine "open" software and "open" hardware?
  • Predicting the OS landscape of 2018: Winners and Losers
Speakers:

11.00 - 11.30 Break

11.30 - 12.30Panel: Any Device? Feature Phones, Smart Phones and more

This panel explores the evolution of mobile handsets and devices, and convergence with PC and consumer electronics devices, and seeks to define the range and significance of the various ‘screen’s for future mobile internet access and service usage.

  • Feature phones, smart phones and open phones: How big are the relative markets for each, and how might this change over time?
  • How will the User Interface of 'open' phones evolve, to better enable open internet access
  • Connected consumer electronics - the role of connected games consoles, surf tables, small laptops, mini computers and more
  • Who pays for ‘open’ phones? The end of mobile subsidies - or the beginning of laptop subsidies?
Speakers:

12.30 - 13.30 Panel: How to foster innovation: Open vs. closed ecosystems

Moderator:
  • Dan Meyer, Managing Editor, RCR Wireless News

This panel will address some of the key issues relating to open vs closed software and ecosystems. We'll ask some big questions, but following a broad discussion, we'll look to achieve consensus on some of the more manageable issues. On the table for discussion include:

  • What is the best software environment: Open, closed, or a little of both? Is there a role for a gatekeeper as a benevolent dictator?
  • How can we reduce fragmentation of platforms, devices and carriers? Are application development environments useful, or just another layer of complexity?
  • Which model is most likely to best drive innovation, service adoption and revenues: Vertically integrated ecosystems vs. an open internet ecosystem with horizontal applications?
  • How might the open mobile ecosystem evolve to solve some of today's challenges? What are the opportunities for technology middlemen?
Speakers:

13.30 - 14.30 Lunch

14.30 - 18.00 Applications, content and the open mobile Internet

14.30The secret to off-deck success

Moderator:

In this session we explore the fast growing off-deck universe, and the new channels and routes to market that are becoming available to connect content and services with customers. Learn from those with first hand experience in making off-deck a useful channel

  • The rise of the off-portal market: What's driving it, how big is the opportunity?
  • Alternative channels for content, software and services Dealing with platform fragmentation
  • What's the impact of the iPhone App store? How significant is this marketplace for services and applications? And how do Android and other device and operator specific ‘open environments compare?
  • Search and discovery - connecting content with customers
Panelists:

15.30 Content, brand and revenues in the Open Mobile Internet

Moderator:
  • Rob Theis, Managing Director, Scale Venture Partners

This session looks at how content provider strategies and relationships change in an open mobile internet environment, and asks:

  • Is a totally open mobile environment desirable?
  • What might be the relative value of brand, content, access and customer ownership
  • Monetization: Exploring the range of revenue models - and revenue sharing arrangements - for internet services: Subscription content vs. pay per download, operator bundles and embedded payment mechanisms
Speakers:

14.30What’s the future of the operator deck?

Moderator:

"Ignore the operator at your peril" so said one leading vc when we created this conference. This panel explores how the operator deck is evolving, new partnership opportunities are being created and how open internet access and integrated services may co-exist..

  • Driving innovation on-deck: Where can operators uniquely add value?
  • How can operator portals co-exist with open internet access. Open Gardens?
  • Is the operator channel the best route for content/service creation?
Panelists:

15.30 Apps in the Cloud

Moderator:

This session explores the potential for a truly horizontal, web-standards based application environment which could enable large-scale viral application adoption. Our panelists will discuss both present realities and future possibilities, including:

  • The browser – or a widget framework – as the ultimate open development platform
  • What's the role of native applications in a cloud centric world?
  • The holy grail: Unleashing the power of web 2.0 and viral application adoption on mobile
Speakers:

16.30 - 17.00Break

17.00 - 18.00Mobile Advertising and the open mobile economy

Moderator:
  • Is advertising the key to monetizing an open mobile ecosystem?
  • Who is best placed to deliver – operators – ad networks – or a collaborative approach?
  • Evaluating different approaches: From ‘classified’ advertising through to search, location based, embedded application advertisements, and the application as the advertisement
  • Parallels with online advertising evolution – lessons learnt
  • How big is the revenue opportunity – today and in the future?
Panelists:

18.00 Conference Close