• Pricing and packaging mobile broadband: What are the options for new customer propositions, that also make good business sense?
• The mobile data business case: What's the role of network sharing and partnerships?
• What's the role of the application community? Revenue sharing models, and network friendly app development
• What's the business case for 4G?

With smartphones and tablets arriving in enterprises through both direct and consumer channels, we explore how enterprise CIOs can leverage open mobile platforms and apps for enterprise IT:

• Which apps are driving productivity gains today? From mail, calendar and contacts – to video, cloud collaboration and beyond
• Where is the innovation happening? What are the opportunities for large software houses, for independent app shops – and for in-house development?
• Tablets: Which tablets have the edge for enterprise users today? Which features do CIOs want?
• The latest in security, enterprise management features, enterprise app stores and built-for-tablet apps
• Will open platforms drive a rethink in enterprise IT concepts of control, and how we manage the boundary between personal and corporate device usage?
• What do CIOs want from the next generation of carrier services?

This session explores the new business models emerging as news, magazines and books/ more extend to smartphones and tablets.

• Is mobile a business, or a brand builder for publishers?
• Business models: How do advertising, subscription and fremium models stack up today? Is 30% fair and how can we change it?
• The new frontier: Are tablets the killer device for print?
• Where’s the growth, and what’s the stickiest? Mobile and tablet titles, supporting apps or non-editorial apps?  
• From writers, paper and ink to aggregators, platforms and developers: What are the new economics of the publishing business?

• How do you monetize brands in a multi-screen world? From long tail to premium content, advertising, apps, merchandise, virtual goods and more
• Entertainment apps: Where's the money? App as marketing channel, or real business in its own right?
• Live streaming and music / movies on demand – will more iTunes-like channels emerge from the tablet manufactures – or will they be usurped by a more open web–like distribution system?
• How can mobile be net additive to TV , film and music brands?
• Made for mobile vs mainstream media brands to mobile. Will Angry Birds ever be as big Super Mario or Mickey Mouse? Could the TV and film studios create mobile first brands?
• Where are the partnership opportunities between big media and the apps worlds?

As more publishers look for alternatives to the walled gardens of app stores, the industry is looking to html5 and the open mobile web for answers. This session explores what it takes to make the mobile web a viable publishing platform, what are the keys to success in this environment and who's making it happen today.

• Publishing to html5: Which kind of content, services and experiences work well today, for which markets?
• Which new monetization models become viable in the mobile web environment? Advertising, freemium, subscriptions and more
• App store 2.0: Which of the other app stores can offer significant additional revenue, beyond Apple?
• Discovery beyond the app store: Which online marketing tactics translate well?
• Will social platforms be the next major discovery platform after the app store?
• How do the economics stack up: Cost structures, scalability across platforms…and what is the addressable market size for html5 apps on feature phones?

• Why now – what has changed to make patents of such high interest to smartphone players?
• What is in dispute – which types of patents are the community attempting to assert against Android (kernel vs. API vs. UI/UX)
• What's the status of various disputes – Apple vs. tablets, Oracle vs. Android, etc.

We know who you know, where you've been and what you like. How can we help you? This panel explores the trifector at the intersection of social, local and deals, and how the context provided by social data, location data and algorithmic recommendation engines can drive new apps and services, and better discovery of both digital and physical goods and services.

Is it time to start building in HTML5? How to build web apps that feel like native apps today..

A tablet is not a large phone. Are you wanting to leverage the iPad and other tablets to produce amazing brand experiences? Tablets will lead the post-PC era. Learn and share best practices and proven processes that have produced some of the best iPad apps on the market.

How to make and monetize apps that enterprise buyers need now.

Discover what makes a great tablet app, how to think differently about tablets versus mobile, and get insights on how to create innovative experiences for this high value audience

Explore how to move beyond yet another in-app purchase monetized 'social game' and drive more diversity in the mobile apps market.

What options are available to publishers to create a more personalized experience? Best techniques for creating the most compelling and engaging user experiences including content discovery and recommendations, social integrations and latest techniques to detect user preferences from mobile devices.

Worried about drowning in a sea of apps? Come learn from others who've managed to penetrate the veil and secure coveted featured positioning by the Apple and Google editorial teams.

Explore the latest tactics and techniques for discovery, moving beyond CPI and incetivized installs, towards social discovery, and how to use analytics and web marketing tactics as a distribution platform.

Consumption patterns may be shifting to smartphones and other mobile devices, but that won't be enough to get customers to actively and regularly engage with your app. We'll investigate the elements of a "sticky" mobile experience, and explore the best practices for designing experiences that drive the behaviors required to build a successful app business.

Explore best-practices to first acquire and measure users, then update an app while targeting campaigns to re-engage users. Find out how using the power of data and segmentation, mobile social games can build a better audiences, faster, and earn more revenue.

This session will reveal and discuss the realities and best practices for mobile monetization. Relevant to audiences of publishers, advertisers and everyone in between.

Explore which design elements are evolving, how many features are too much, the need for speed, the race to LBS, single touch / no touch, client vs server and much more. Is design the key to app success?